Hello Chicago! Ever wondered, Why Is Mezcal So Dam$ Expensive? We know we have. Let’s follow the money.
Join us Wednesday 7-8:30 PM, August 14 at Moreno’s Liquors for a mezcal seminar on this exact topic. We’ll be sampling beautiful mezcals from Oaxaca too.
Featured image: from an astounding mural that Jay Jasso made for Moreno’s store in the Little Village neighborhood of Chicago. It’s titled “Passage of Souls”. We love Jasso’s Sci Fi / Lucha Libre / Anime aesthetics. We also love that Moreno’s believes in empowering communities through art.
Back to our mezcal seminar. Have you ever gone shopping for a bottle of mezcal, and suffered sticker shock when you saw the price? Do you ever wonder why some bottles cost $50, and others close to $150? Surely someone is making a huge profit here?!
Excellent questions. As consumers, we had these same questions before entering the Mezcal industry. Now with the benefit of first-hand experience, Yuan (Erstwhile Mezcal‘s co-founder) will do a deep dive into what it takes to bring a bottle of mezcal from Mexico all the way to an individual consumer like you in the United States.
It is more complicated and expensive than you might think!
We will be sampling these mezcals from Erstwhile’s flagship line: Espadin, Tepeztate-Tobalá Ensamble, and Henequén.
Bring your appetite, curiosity, and questions. Don’t be shy! Your ticket includes finger food and light snacks. You also get $10 off your purchase of any bottle of Erstwhile Mezcal the same night after the seminar concludes.
Click here for ticket link.
Space is limited so order your tickets soon! Must be 21 years of age or older to participate.