Loading Events
This event has passed.

Hello Chicago! Ever wondered, Why Is Mezcal So Dam$ Expensive? We know we have. Let’s follow the money. ⁣⁣
⁣⁣
Join us Wednesday 7-8:30 PM, August 14 at Moreno’s Liquors for a mezcal seminar on this exact topic. We’ll be sampling beautiful mezcals from Oaxaca too.

Click here for ticket link.

⁣⁣⁣⁣
Featured image: from an astounding mural that Jay Jasso made for Moreno’s store in the Little Village neighborhood of Chicago. It’s titled “Passage of Souls”. We love Jasso’s Sci Fi / Lucha Libre / Anime aesthetics. We also love that Moreno’s believes in empowering communities through art.⁣⁣
⁣⁣
Back to our mezcal seminar. Have you ever gone shopping for a bottle of mezcal, and suffered sticker shock⁣⁣ when you saw the price? Do you ever wonder why some bottles cost $50, and others close to $150? Surely someone is making a huge profit here?!⁣⁣
⁣⁣
Excellent questions. As consumers, we had these same questions before entering the Mezcal industry. Now with the benefit of first-hand experience, Yuan (Erstwhile Mezcal‘s co-founder) will do a deep dive into what it takes to bring a bottle of mezcal from Mexico all the way to an individual consumer like you in the United States.⁣⁣
⁣⁣
It is more complicated and expensive than you might think!⁣⁣
⁣⁣
We will be sampling these mezcals from Erstwhile’s flagship line: Espadin, Tepeztate-Tobalá Ensamble, and Henequén. ⁣⁣
⁣⁣
Bring your appetite, curiosity, and questions. Don’t be shy! Your ticket includes finger food and light snacks. You also get $10 off your purchase of any bottle of Erstwhile Mezcal the same night after the seminar concludes.⁣⁣
⁣⁣
Click here for ticket link.

Space is limited so order your tickets soon! Must be 21 years of age or older to participate.