Erstwhile Presents: The World’s First Bacon Pechuga Mezcal

Erstwhile Mezcal is thrilled to release the world’s first Bacon Pechuga, an all-women collaboration between Erstwhile founder Yuan Ji, Master Distiller Hortensia Hernández Martínez, and her daughters - Lidia and Nallely - in Santiago Matatlán, Oaxaca. This remarkable 300-liter batch of Bacon Pechuga Mezcal is one of seven exciting new limited-edition releases from Erstwhile Mezcal [...]

By |2021-10-22T14:40:56+00:00September 21st, 2021|News|0 Comments

Juan Abel Quiroz Agustín: Master Mezcalero

Master Mezcalero Juan Abel Quiroz Agustín prefers to go by “Abel”. Born and raised in Santa María Sola where he still resides, Abel saved for years before achieving the dream of building his own palenque next to his house. Santa María Sola is a municipality in the district of Sola de Vega, in the [...]

By |2021-07-05T20:22:06+00:00June 26th, 2021|News|0 Comments

Part III | Why Is Mezcal So Dam$ Expensive in the United States?

Welcome to the third installation of Erstwhile Mezcal’s blog series, in which I share my firsthand experiences and takeaways on Why Is Mezcal So Dam$ Expensive in the United States. In Part I of this blog series, I observed that for Erstwhile’s first shipment of mezcals from Oaxaca to the United States, our production costs [...]

By |2021-05-16T20:27:42+00:00May 21st, 2020|News|6 Comments

Part II | Why Is Mezcal So Dam$ Expensive in the United States?

Welcome to the second installation of Erstwhile Mezcal’s blog series, in which I share my firsthand experiences and takeaways on Why Is Mezcal So Dam$ Expensive in the United States. In a previous post, I observed that for Erstwhile’s first shipment of mezcals from Oaxaca to the United States, our production costs account for only [...]

By |2021-07-11T06:34:31+00:00January 18th, 2020|News|2 Comments

Part I | Why Is Mezcal So Dam$ Expensive in the United States?

Ever wonder why some mezcals cost less than $50 per bottle, and others close to $150 and more?  Are the expensive bottles better?  And if so, in what ways? Before entering the mezcal industry, I had these same questions.  That was before my co-founder and I set forth to start Erstwhile Mezcal, an importing company, [...]

By |2021-07-11T06:29:47+00:00December 10th, 2019|News|2 Comments

Chauvinism and Gender Bias in the Mezcal Industry

Recently, I had a disturbing but thought-provoking experience with a discussion thread on Reddit. It occurred to me that the problems underlying my experience are not limited to the mezcal industry, and may manifest themselves in other industries as well. I want to share what happened and how I responded, in case my fellow entrepreneurs [...]

By |2021-07-14T22:33:49+00:00July 22nd, 2019|News|0 Comments

Erstwhile Mezcal + BBQ | Sunday Asado at Colonia Verde

Last Sunday (June 16, 2019, which also happened to be Father’s Day), we made our mezcal debut at Colonia Verde’s sold-out Sunday Asado.  Although the event was only three hours long, the turnout, incredible energy and all-around good vibes were free flowing and permeated Colonia’s Verde lovely Brooklyn backyard from the get-go.  We had a [...]

By |2019-06-26T04:31:29+00:00June 26th, 2019|News|0 Comments

La Lonchería + Erstwhile = Best NYC Mezcal Monday

It is our immense pleasure to spotlight and team up with our friends at La Lonchería: New York’s first Mexican lonchería and our beloved neighborhood mezcaleria in the heart of Bushwick, Brooklyn. Imagine a classic Mexican cantina meets modern luncheonette / diner. Serving casual but sublimely delicious food. Understated but undeniably cool in every aesthetic, [...]

By |2019-06-15T20:24:34+00:00January 18th, 2019|News|0 Comments

Erstwhile? Velociraptor? Our Name and Logo Explained.

    What is the story behind Erstwhile Mezcal’s logo?  Why is our brand called Erstwhile?  We get asked these questions a lot from folks who are getting to know us for the first time.  I figured it is high time that I write a blog post addressing these excellent questions.   WHAT IS THE [...]

By |2021-06-14T14:50:43+00:00November 25th, 2018|News|0 Comments

Epifania Gómez Mejía & Silverio García Luis: Mezcal Family

Epifania, Silverio and their sons. Photo provided by the Consejo Regulador del Mezcal (CRM).   Mezcal made from Espadín, a cultivated (versus wild) varietal of the agave plant, is by far the most common varietal you are likely to find in your local liquor store, cocktail bars or restaurants. Espadín is the most [...]

By |2021-07-11T06:33:42+00:00August 26th, 2018|News|0 Comments

Hortensia Hernández Martínez & Juan Hernández Méndez: Mezcal Family

  Hortensia Hernández Martínez and Juan Hernández Méndez, circa March 2018, in front of the fermentation vats at their family palenque in Santiago Matatlán, Oaxaca.   At Erstwhile Mezcal, we work with each and every one of our partner mezcaleros with care and passion, committing our brand and reputation only after countless tastings [...]

By |2021-07-05T20:27:36+00:00May 24th, 2018|News|0 Comments

First Artisanal Henequén Mezcal in the US Market

  Erstwhile Mezcal is the first and only importer to launch a certified artisanal Henequén mezcal in the US market. This rare distillation, made from cultivated Henequén piñas, is a small-batch limited edition of only 397 liters (about 500 bottles total). Master mezcalero Juan Hernández Méndez (one of our partner producers based in Santiago Matatlán, Oaxaca) [...]

By |2020-12-31T13:10:27+00:00April 7th, 2018|News|3 Comments

The Earliest Known Map of Oaxaca

La Mas Noble y Leal Ciudad de Oaxaca dividida en Quarteles de orden del Exmo. Señor Marques de Branciforte Virei de esta Nueva España. Erstwhile Mezcal is the passion project of its two co-founders: Yuan Ji and yours sincerely. From its inception, Erstwhile Mezcal has always been inextricably tied to our never-ending love affair with [...]

By |2020-08-06T18:24:32+00:00March 25th, 2018|News|0 Comments

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