Ever wonder why some mezcals cost less than $50 per bottle, and others close to $150 and more? Are the expensive bottles better? And if so, in what ways? Before entering the mezcal industry, I had these same questions. That was before my co-founder and I set forth to start Erstwhile Mezcal, an importing company, [...]
Recently, I had a disturbing but thought-provoking experience with a discussion thread on Reddit. It occurred to me that the problems underlying my experience are not limited to the mezcal industry, and may manifest themselves in other industries as well. I want to share what happened and how I responded, in case my fellow [...]
Erstwhile Mezcal is the first and only importer to launch a certified artisanal Henequén mezcal in the US market. This rare distillation, made from cultivated Henequén piñas, is a small-batch limited edition of only 397 liters (about 500 bottles total). Master mezcalero Juan Hernández Méndez (one of our partner producers based in Santiago Matatlán, Oaxaca) [...]
