Drizly, North America’s largest e-commerce alcohol marketplace, spotlights Erstwhile Mezcal as one of the most popular AAPI-owned grands. Sales of AAPI-owned brands across Drizly have grown by 60 percent from 2020 to 2022 – reinforcing the growing importance of diversity and brand values in the alcohol space.
In this episode of Legends Behind the Craft podcast, Drew Hendricks speaks with Erstwhile founder Yuan Ji about the importance of authenticity in building a brand, preservation of family traditions in mezcal production, and digital marketing to bring awareness to the small family-owned distilleries Erstwhile Mezcal represents. In this bonus Special Tasting Series episode, Drew [...]
Yuan Ji (founder of Erstwhile Mezcal) and fellow Women’s Cocktail Collective members are featured in the Autumn 2020 Issue of the Keds Hand-Book for Women, showcasing women who push for progress for womankind in different industries. The Women’s Cocktail Collective, founded by Dr. Nicola Nice in 2018, is a collaboration between leading female spirits producers [...]
In this article for Rabbit Hole magazine titled "The Mezcal Invasion", B. Alexandra Szerlip does a deep dive into mezcal's history and Erstwhile Mezcal’s mission to partner with small, independent family-owned producers and bring their craft to international markets for the first time.
Foodboro, in this article celebrating women entrepreneurs in the food & beverage industries, interviews Yuan Ji (founder of Erstwhile Mezcal) for her outlook and advice for fellow women entrepreneurs in male-dominated industries.
Goodbye Big Law. Hello Mezcal. In Episode 46 of Heritage Radio Network's Why Food? podcast, co-hosts Jenny Dorsey and Ethan Frisch interview Yuan Ji, founder of Erstwhile Mezcal, on her decision to leave a successful legal practice in order to start a company with a mission of connecting small, independent producers in Mexico with global [...]