In this episode of Legends Behind the Craft podcast, Drew Hendricks speaks with Erstwhile founder Yuan Ji about the importance of authenticity in building a brand, preservation of family traditions in mezcal production, and digital marketing to bring awareness to the small family-owned distilleries Erstwhile Mezcal represents.  In this bonus Special Tasting Series episode, Drew and Yuan sit down for a mezcal tasting, tell the story of Erstwhile Mezcal’s logo design, and take a sneak preview of Erstwhile’s Bacon Pechuga Mezcal – an all-women collaboration.