Wine Enthusiast spotlights Erstwhile Turkey Mole Negro Pechuga in “Turkey-Infused Booze? Pechuga Mezcal Is Coming to Thanksgiving“: an exploration of pechuga-style mezcals distilled with turkey and the common themes of family and gratitude shared by both Oaxacan and North American Thanksgiving holiday traditions.
ReserveBar shares a recipe linked here for the perfectly balanced mezcal cocktail with fresh pineapple, chamomile, citrus, and pink peppercorn from Erstwhile Mezcal.
Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on Go Solo Magazine’s interview with Yuan Ji, Founder of Erstwhile Mezcal.
In this episode of Inner Wealth podcast, Nicole Cacal (Founder of Forbes Ignite) speaks with Yuan Ji (Founder of Erstwhile Mezcal) about applying her legal expertise to advocacy efforts on behalf of independent mezcal producers in Mexico, serving others through your business, and the iterative process of uncovering your company’s mission.
Drizly, North America’s largest e-commerce alcohol marketplace, spotlights Erstwhile Mezcal as one of the most popular AAPI-owned brands in this article for BevAlc Insights. Sales of AAPI-owned brands across Drizly have grown by 60 percent from 2020 to 2022 – reinforcing the growing importance of diversity and brands’ core values in the alcohol space.
Arizona Daily Star
Arizona Daily Star spotlights Erstwhile Mezcal’s participation in the “Ignite Agave: Women of Mezcal” panel, which explores women’s role in mezcal – from the craft distillers to those reshaping the industry – as part of the 2022 Agave Heritage Festival in Tucson, Arizona.
In this episode of Legends Behind the Craft podcast, Drew Hendricks speaks with Erstwhile founder Yuan Ji about the importance of authenticity in building a brand, preservation of family traditions in mezcal production, and digital marketing to bring awareness to small family-owned mezcal producers. In this bonus Special Tasting Series episode, Drew and Yuan sit down for a mezcal tasting, tell the story of Erstwhile’s logo design, and sample Erstwhile’s Bacon Pechuga Mezcal – an all-women collaboration.
In Episode 104 of The Spirit Guide Society podcast, host Pedro Shanahan samples five expressions of small-batch mezcal from Erstwhile Mezcal’s flagship line at Las Perlas, a legendary mezcaleria in Los Angeles, California. Pedro also chats with Yuan Ji (founder of Erstwhile Mezcal) about Erstwhile’s social mission of promoting small family producers in rural Mexico, and empowering them to export for the first time.